Strategic Corporate Communications in Mergers & Acquisitions Rutilius Taurus Aemilianus Das Beispiel Halle-Neustadt
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Das Beispiel Halle-Neustadt
Das erste Kapitel leitet in die Arbeit ein
Wojciech Kryszewski
Der Zielvereinbarungsprozeß47
Die Arbeit setzt sich zunächst mit ausgewählten aktuellen Studien zur komplexen Thematik
Strategic Corporate Communications in Mergers & Acquisitions Rutilius Taurus Aemilianus Das Beispiel Halle-NeustadtInhaltsangabe: Summary: M&A transactions and corporate change are frequent occurrences in the globalized economies of today (c. f. section ? External growth and communication as global trends?, page 1). On a global scale, led by the U. S., the European Union and Germany, M&A transactions have clearly become a global mega trend. Despite their growing popularity, M&A transactions often fail to produce the desired outcomes (c. f. section ? M&A Failure
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